LOVELY TO MEET YOU!
I WANT TO BE YOUR SEO ADVISOR
My name is Anabel Hafstad and I am a senior SEO expert with 9 years of experience.
I have worked on national and international projects, with e-commerce and service-based companies, B2B and B2C — in-house, in agencies and, now, as the name and face behind SmåSeo.
As a self-employed person, I sincerely want your success, because it is also part of my success.
01
I want you to succeed — because I want me to succeed ;)
I only need a few customers to make a living. This means I care deeply about the customers I work with.
You have priority.
02
I'm just "slightly obsessed"
I have 9 years of experience, plus a personal obsession with digital search, algorithms and AI.
If something important happens in the search world, you will be notified.
03
Swiss precision, Norwegian friendliness
Customers and partners refer to me as "ultra-structured". Google Sheets is my middle name. Also, I'm nice.
You'll always get a good overview of where you stand.
PROCESS
Here's how we'll get to a collaboration
PROCESS
The 4 steps to effective client onboarding with SmåSeo
EXPERIENCE
SEO ADVISOR, SMÅSEO
Jan 2023 - present
Oslo, Self-Employed
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Guidance: Operational and strategic support of clients and their SEO projects
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SEO courses: Implementation of tailor-made SEO courses for small and medium-sized companies and entrepreneurs
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Digital marketing and SEO strategy: Assisting in the development of the customer's overall marketing strategy
SR. SEO MANAGER, REPRISE
Oslo, Agency
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Provided operational and strategic support for clients' SEO projects
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Trained and mentored junior team members
July 2022 - May 2023
SEO MANAGER, CODEX ac
Dec 2018- July 2022
Oslo, In-house (B2B, B2C)
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Achieved overall organic growth for 8 domains, resulting in 2 million annual visits
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Identified traffic and visibility potential and implemented conversion rate optimization strategies
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Designed powerful action plans based on audits (on-page, off-page, technical)
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Outlined content strategies to drive visits and sales
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Maintained technical page health, crawlability, indexability, etc. including robots.txt and page speed optimization
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Led and monitored 7 CMS migrations
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Collaborated cross-channel with social media, paid search, and CRM teams
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Trained and mentored junior team members
JR. SEO MANAGER, WUNDERKARTEN
March 2017- Dec 2018
Berlin, In-house (e-commerce)
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Monitored traffic, rankings, visibility, sales figures, and other important KPIs for the DACH area
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Conducted diagnosis and implementation of both quick fixes and long-term measures for technical SEO
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Outlined content strategies based on keyword analyses and conducted keyword-optimized copywriting and landing page optimization
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Operationally implemented landing pages in HTML and CSS
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Evaluated and cleaned (toxic) backlink profiles
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Trained and mentored junior team members
MARKETING MANAGER NORWAY, NU3
Feb 2016 - Dec 2016
Berlin, In-house (e-commerce)
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Budgeted, planned, and executed cross-channel marketing campaigns
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Monitored sales KPIs and provided weekly reporting to Business Intelligence
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Managed content marketing, search engine advertising, SEO, CRM, social media, affiliate, and cooperation channels
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Collaborated closely with the country manager to identify potential for CRO
SEO-TRAINEE, WUNDERKARTEN
Sep 2015 - Jan 2016
Berlin, In-house (e-commerce)
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Introduction to SEO strategies, on-page and off-page (link building)
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Received daily training on KPI analysis and keyword monitoring
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Supported the search engine advertising team
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Built knowledge of HTML and CSS
ASSISTANT, MUSEUM THE KENNEDYS
March 2013 - March 2015
Berlin, In-house
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Managed the museum's blog
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Planned, wrote, and translated the museum's newsletter
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Provided photographic documentation of public and press events
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Organized museum tours in English and German
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Trained and mentored interns
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Received special guests
EDUCATION:
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Master's degree in North American Studies, John F. Kennedy Institute, Freie Universität (2016, Berlin)
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Bachelor's degree in English Literature and Linguistics, Universität Zürich (2012, Zürich)
PRICING
What's it gonna cost?
PROJECT PRICE /
FIXED CONTRACT
Upon request
In order to be able to give a fixed price, I'll first map out your needs, and then prepare a detailed and specific Action Plan, making it possible to calculate a fair price.
SEO COURSES AND
WORKSHOPS
Depends on course & format
Course prices depend on the format you choose (digital or physical) and the number of courses you book at once. You get a lower total price when you book several courses at the same time. Physical courses cost a little more than digital courses, but a visit to you gives me the opportunity to give you a more tailored type of guidance.
THE TEAM AROUND SMÅSEO
If you need a little extra help along the way, you can get it from my talented partners. I am proud to be part of a network of kind and savvy people, who are 100% passionate about what they do:
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FAQ
Find answers to your questions
WHAT ARE YOUR STRENGTHS IN SEO?
My strengths lie in the analytical diagnosis of page health, visibility potential, and overall performance. I'm skilled at communicating optimization strategies and outlining clear plans for both content and technical aspects. In my career, I've mainly worked with small to medium-sized sites, which is why these types of companies are the best fit for my expertise. Although I can assist with SEO for ecommerce sites, it's not my primary area of knowledge.
WHY DO YOU FOCUS ON SMALL BUSINESSES?
I "grew up" professionally in the startup universe of Berlin and find it incredibly rewarding to help build something new or positively influence a project from the start. Additionally, I enjoy imparting knowledge, and small businesses and entrepreneurs are often concerned with hands-on training and quick learning curves.
CAN WE HOLD PHYSICAL COURSES AND MEETINGS?
We can meet globally through digital channels and in-person in Oslo.
HOW WILL YOUR WORK IMPACT MY BUSINESS?
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You'll notice an increase in website visits and conversions, and your pages will rank higher for relevant keywords.
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Over time, your company will be able to reduce spending on paid ads and invest more in organic, free traffic.
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Working with a clear plan and defined KPIs will provide a sense of relief and control over your company's online presence.
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Your team will feel more confident and knowledgeable about SEO.
WHICH SEO TOOLS DO YOU USE?
I use a variety of tools to monitor different aspects of your website's performance, including rankings and visibility in Google search results, performance and key performance indicators (KPIs) like visits and conversions, and technical site health.
Some of the tools I rely on the most include Semrush, Keywordtool.io, Answerthepublic, Screaming Frog, and various Google tools like Google Analytics (including GA4), Google Search Console, Looker Studio, Google Business Profile, Lighthouse, and Google Tag Manager. I also have experience with other tools like Siteimprove, Hotjar, and Hubspot.
WHAT DOES SUCCESS LOOK LIKE?
For me, success means that you feel enthusiastic, in control, and confident about our collaboration. Of course, ultimately success is also about achieving measurable results that confirm the value of our work together. Ideally, my goal is to help your company grow and thrive to the point where you'll eventually need to work with a larger agency.
HOW DO YOU REPORT?
If we have a fixed agreement, you'll receive a monthly report focused on the KPIs that matter most to you. If we're working on a project basis, you'll receive a final project report. If you'd like additional reports along the way or after our collaboration has ended, we can arrange that for an extra fee.
DO YOU GUARANTEE RESULTS?
While I can't guarantee specific results, I can say that if you implement my recommendations and suggested optimization measures, you're likely to see a significant improvement in your website's visibility profile and overall health. However, the extent of the improvement will depend on a variety of factors, including how well you're able to implement the changes.
If you are, hslow to implement my tips and suggested optimization measures, it will be difficult to guarantee any kind of result.
HOW DO YOU COMMUNICATE WITH YOUR CLIENTS?
Typically, I communicate with clients primarily by email and phone, and we can arrange in-person meetings if necessary. I don't use instant messaging platforms like Slack with clients, as I find they can be distracting and disrupt the work process.
ARE YOU FOCUSING ON SEARCH ENGINE OPTIMIZATION EXCLUSIVELY?
Although my primary focus is on SEO, I've worked on a variety of projects throughout my career that have gone beyond the boundaries of traditional SEO.
This means I can provide guidance on topics like
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digital marketing strategy (including which channels might be the best fit for your company)
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conversion rate optimization
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CMS selection.
CAN YOU WORK WITH SEO IN OTHER LANGUAGES?
I'm fluent in Norwegian, English, and German (specifically DACH), thanks to my background growing up in the German-speaking part of Switzerland and earning a master's degree in North American Studies in Berlin.
So if you're working with German or English content for your website, you can count on me to provide effective SEO strategies.
HOW CAN WE CONTINUE WORKING WITH SEO AFTER OUR COOPERATION ?
My ultimate goal is for you to be able to understand how SEO works and how to rank well for the search terms critical to your business, even without my assistance. That's why I offer SEO courses.
That is why I give SEO courses.
However, if you need a little extra motivation after our collaboration ends, there are several ways in which I can help:
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Monthly reports: If we worked together on a project basis and your project has ended, you can opt to receive monthly performance reports from me for an annual fixed price. This will help you monitor the impact of my work over time.
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Tailored analyses + plans: If you have the resources in place to implement further measures, I can provide keyword and competitor analyses, as well as an action plan for the new content areas you want to grow in.
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Newsletter: I occasionally send out newsletters with relevant SEO tips and news. You can sign up to stay up to date with the latest developments in the field.
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SEO Tips Blog: If newsletters aren't your thing, you can stay up to date with the SmåSeo blog.
WHEN SHOULD I GO FOR A BIGGER SEO AGENCY?
As a freelance SEO consultant, I can offer you a lot of attention and fast processing times. However, if you require many fixed hours and a large network of associated consulting services, such as those for social media and paid advertising, you should consider hiring a larger agency. I have worked with and in several agencies and can provide advice on this matter as well.
WHAT ARE YOU PERSONALLY PASSIONATE ABOUT?
In my personal life, I am passionate about books and writing (I write novels and run my own publishing house), cheeky sausage dogs, and spending time in nature.
